Corporate Transformation and the Physics of Culture

“Everything is energy and that’s all there is to it. Match the frequency of the reality you want and you cannot help but get that reality. It can be no other way. This is not philosophy. This is physics.” Albert Einstein
As a novice student of neuroscience and quantum physics, I’m constantly fascinated by new discoveries that seem to support what sages have maintained for millennia: that there are energy forces that create outcomes, and they are driven by thoughts and emotions: “Faith can move mountains” Mark 11:23; “Love conquers all” Virgil
For centuries, Newtonian science dispelled those notions, (perhaps rightfully so for the times), and focused our attention on only those facts provable by the scientific method. But as technology advanced, people like Einstein circled us back around to the earlier truths.
What does this have to do with corporate transformation, or a leader running a business? A lot. For the last 100 years, most research and attention has been devoted to the fundamentals of management. Statistical models drove marketing, economics, finance and production. Everything else was relegated to that “Soft Stuff” bin; dismissed as emotional fluff that had nothing to do with running a hard-nosed business. And even when trusted gurus like Tom Peters, and (justifiably) revered managers like Lou Gerstner cautioned us that “Wait, this soft stuff matters…a lot!” many still chose, and choose, to ignore it.
But new findings in neuroscience and quantum physics indicate that there are fields of energy that do in fact interact with not only other fields, but with those of individuals as well. Consultant Margaret Wheatley suggests “Many scientists now work with the concept of fields–invisible forces that occupy space and influence behavior. I have played with the notion that organizational vision and values act like fields, unseen but real forces that influence people’s behavior.” Leadership and the New Science, 1999. These fields constitute your organizational culture.
This physics of culture has huge ramifications for any leader struggling to effectively adapt their organization to the constant, rapid change of the world today. As Einstein instructs, you must “match the frequency of the reality you want.” Is your market changing every six months, while your organization is saddled with rigid bureaucracy and clogged decision pipelines? How does a culture of complacency and disengagement ‘match’ your desired reality of high agility, deep resilience, and proactive innovation?
Culture is energy. Walk into a Four Seasons hotel, a Nordstrom’s, or an Apple retail store, a Southwest Airlines counter. You’ll feel that energy. The frequency is high. Those companies are currently thriving. There is a strong match. They’re creating a desired reality.
Any leader striving to succeed must conduct an audit to determine the match between their ‘energy frequency’ (culture) and that of the reality they seek to create. Mission, vision, and strategy matter, and leaders are responsible for creating and implementing all three in genuine and meaningful ways. But that is just the beginning. Corporate transformation requires mastering the physics of culture. Culture drives successful implementation. If your vision calls for innovation yet your culture values and protects the status quo, the energies don’t match. No amount of strategizing, managing and controlling will remedy that imbalance.
Explore your organizational culture. Define it. Test to see if your senior leaders are aligned in their understanding and embracing of it. Then compare it to your stated vision. If the energy frequency doesn’t match that of your desired reality, at least you will now know where to start changing. “It can be no other way.”

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